What is Drop off in Google Analytics?
Drop off reflects the page on which visitor left an identified "Visitors Flow" - the intended flow of your traffic - and went down a path different than the Visitors Flow.
Drop off in Google Analytics indicates the flow chart when a user leaves the flow of using website, means the user didn't complete the goal.
In Google Analytics, a drop-off refers to when users leave your site or stop completing a desired action at a specific point in their journey. For example, if many users visit your product page but don’t proceed to checkout, this is a drop-off point. Analyzing drop-off rates helps you understand where visitors lose interest or encounter problems, allowing you to make improvements. Reducing drop-offs can enhance user experience, keep visitors engaged, and increase conversions by fixing issues where users tend to abandon your site or tasks.
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