Platinum Vertex is coined after the words "platinum metal" and "vertex." In its simplest essence, Platinum Vertex is the online program name created after two huge companies combined forces to open up new opportunities to both the company and its investors in the changing market of platinum metals. Thus, "platinum" stands for the precious metal the two companies work with and "vertex" means to meet at a certain point and combine with one another. Originally, although both companies deal with the Platinum metals, they were not on the same line of business or craftsmanship. And that they are independent from each other. The first company excels in the feasibility studies of Platinum metals, through forecasting its supplies and demands. Do not be misled though because the company does not do platinum selling or trading. Rather they are a company that determines the metal's current marketing value or worth. The information they find in their studies are often sold to the different business firms dealing with platinum trading. The second company on the other hand uses Platinum metals as its raw material for production. Due to its unique qualities, platinum has been a highly desired metal and one with a number of different uses. The primary use of Platinum to this company is for jewellery creation. By profession the company specializes in platinum designing and metalsmithing.