What is keyword effectiveness index?
What is keyword effectiveness index?
Keyword Effectiveness Index or KEI is a measure to find the effectiveness of keywords in the search engines. It is calculated by dividing the total number of webpages with the total number of searches for a particular keyword.
Keyword Effectiveness Index compares the result how many times a keyword is searched in a search engine with the number of competing webpages.
Keyword Effectiveness Index is used to understand the effectiveness of a keyword or phrase to drive traffic to the website.